Let’s face it, the term “analytics” gets thrown almost as much as “fake news”. Data analytics can be an ambiguous concept with some confusing baggage. Most of us know it can be a high value business tool, but the journey to unlocking that value can be intimidating.

The purpose of this guide is to clarify the types of analytics and identify the right questions to begin asking in your organization. In this white paper you will find:

  •  An exploration of 4 distinct genres of analytics, each with their own inputs, purposes, and expectations
  • A clarification of the types of analytics and the impact they can have on your business
  • A list of tangible questions to ask to assess analytics and create a plan in your organization