In the first round of observable changes since the acquisition, Amazon lowered the price of two core meat items at Whole Foods: ground beef and chicken breasts.
This should serve as a giant flashing neon sign to the entire meat supply chain that Amazon is now in the game.
The retail food business is ~$750 billion and Jeff Bezos is not one to be content with a small piece of the pie, Amazon’s $13.5 billion acquisition of Whole Foods is just the beginning.
When Amazon enters a segment, the effects are felt by suppliers, competitors, and consumers. As you prepare to compete, supply, and/or partner with Amazon, let’s look at the business model & ideology of Amazon and how it might influence their approach to the food sector.
In this white paper you will find:
- Key takeaways about Amazon’s approach to dominating new segments
- Three steps to thrive in the Amazon era
- What retailers should expect from this new competitor
- What meat processors should expect from this new customer