4 Ways to Assess Your Company's Analytical Horsepower

A guide to moving up the analytics value continuum to unlock more value through better decisions.

Let’s face it, the term “analytics” gets thrown almost as much as “fake news”. Data analytics can be an ambiguous concept with some confusing baggage. Most of us know it can be a high value business tool, but the journey to unlocking that value can be intimidating. The purpose of this guide is to clarify the types of analytics and identify the right questions to begin asking in your organization. In this white paper, we will:

  •  Explore 4 distinct genres of analytics, each with their own inputs, purposes, and expectations
  • Clarify the types of analytics and the impact they can have on your business
  • Ask tangible questions to assess analytics and create a plan in your organization